Go global
My mentor, Tomaz Mok (left) and me at McCann Erickson, Shanghai in 2008
Passion+Professional
One thing I learned from McCann Erickson is "passion and professional", where I started my first advertising journey at Shanghai in summer 2008. It was my first time to work with real clients and know about the big picture of China's advertising industry. I spent most of my time working in health communication as an account service intern. I brainstormed campaign ideas with creative teams and followed up every creative brief, developing competitive review.
When I am immersed in different cultures...
In order to receive more systematic education in advertising and PR, I decided to study abroad in the USA in 2009, where I had the first chance to advance my knowledge and perspectives towards advertising. I was amazed by the differences of advertising between China and the States: the differences in strategies and usage of media. Meanwhile, I also attended Global Brand Tracking Seminar in London and Prague in Summer 2010. Through the exploration of its history, beautiful landscape and the diversity of culture, I was so excited to know more about consumers and advertising industry in Europe. We wrote blogs, talked with native people and visited around ten advertising and media agencies. It is an amazing experience to accomplish a global perspective of advertising.
One thing I learned from McCann Erickson is "passion and professional", where I started my first advertising journey at Shanghai in summer 2008. It was my first time to work with real clients and know about the big picture of China's advertising industry. I spent most of my time working in health communication as an account service intern. I brainstormed campaign ideas with creative teams and followed up every creative brief, developing competitive review.
When I am immersed in different cultures...
In order to receive more systematic education in advertising and PR, I decided to study abroad in the USA in 2009, where I had the first chance to advance my knowledge and perspectives towards advertising. I was amazed by the differences of advertising between China and the States: the differences in strategies and usage of media. Meanwhile, I also attended Global Brand Tracking Seminar in London and Prague in Summer 2010. Through the exploration of its history, beautiful landscape and the diversity of culture, I was so excited to know more about consumers and advertising industry in Europe. We wrote blogs, talked with native people and visited around ten advertising and media agencies. It is an amazing experience to accomplish a global perspective of advertising.